Should I open one or more branches? It’s a million-dollar question that every aesthetic clinic chain owner seeks an answer for. Well, there’s no sure shot answer to that as it’s a multi-factorial and multi-faceted question. Many a times, the answer can be ‘yes’ but at the same time it can be a big ‘no’ if the circumstances are not favorable or you are facing challenges in your current practice.
Patient satisfaction is the key to success and medical aesthetics revolves around the patient. Every aesthetics practice has got at least 50-60 offerings in its basket in the form of facial injectables, lasers, body contouring treatments, minor to major surgeries and so on. It becomes imperative that each and every time patient undergoes any such treatment he/she should be treated with utmost care and certain SOPs should be followed every time without fail. Their should be set flowsheets and every therapist and doctor should be well versed with the procedural SOPs whether he/she is new to the clinic or an experienced one. We at Cliniceo have created such numerous flowsheets, procedure wise, as templates and yet given you the liberty to create your own flowsheets so that every time patient is treated with same finesse and that ‘WOW’ is assured irrespective of whomsoever treats the patient.
Patient acquisition is a skill in this cut throat competitive environment. Even if it is acquired with great effort, it has been commonly observed in our market research that the leads acquired or generated by aesthetic clinics across India either don’t turn up or they don’t get converted. Out of many reasons, one of these is there is lack of management of leads or there is no set methodology to chase these leads and convert them into a potential patient. Cliniceo offers you a unique lead management feature which can substantially augment your patient acquisition efforts through automated follow-ups with continuous pop-ups to your assigned staff to overcome their sporadic and sometimes casual approach.
Cost plays an etremely important role in any purchase even if it is aspirational in nature. And if the cost is standardised and discount structue is consistent the patient confidence gets enhanced and can provide incredible impetus to the purchase decision. It’s important to record everytime that what deal, package and discount structured is offered to the patient in each interaction. Cliniceo offers you this unique feature where-in you can structure the packages with standardised discount approach which can be consistent at all levels and yet recorded in the digital format in each and every patients’ records and shared with the patient, if need arises for transparency & crystal clarity. It also enables you to refer to the cost discussions everytime you interact with the patient without bothering to remember what was offered last time
A typical pharmacy of an aesthetic clinic deals with at least 200+ SKUs and it’s not only about stock keeping and billing. There’s so much more like stock returns, out-of-stock goods, near expiry, bank, vendors’ payments, bar coding medicines, reports, taxes and so much more. With Cliniceo’s pharmacy you subscribe to everything in one go.
Stats and numbers are not everyone’s cup of tea. Sometimes you tend to ignore few of the very minute facts and figures which can turn out to be extremely beneficial if taken care and actioned upon. Our analytics dashboards are designed in such a way that anyone and everyone can understand and extract reports, if need be. We have tried to inculcate all the possible ways to cull out and churn data for you yet if there’s anything specific, you may choose to customise your own analytics dashboard
“Everyone knows the importance of feedback and subsequent follow-ups. Usually clinics do not collect feedbacks, and even if they collect it they dont analyse and act upon it periodically. And patients also find it boring to share feedbacks. We have simplified this process and made feedback mechanisms very easy without filling lengthy forms and tedious checklists with only few clicks on a rating scale. You can pick and choose feedback forms from our already available templates or you can customise your own as per clinic’s requirement and patient pool. We don’t stop here. In the report section you can actually keep a tab on your clinic’s performance through a patient satisfaction meter.
Painstakingly follow-up mechanism has been designed and drafted after a lot of research and aesthetics clinic staff’s feedback. Most of the times patients don’t prefer calls due to their busy schedules. Our WhatsApp and e-MAIL APIs integration makes it really convenient and easy for the patient to click ‘Yes’ or No’ which they can do during their leisure times. For instance in post procedural care the patients will get a system automated Text or e-Mail and they can answer few follow-up questions with just one click. This doesn’t only enhance your patient care but also possibilities of retaining the patient.”
Our extensive market research exercises very starkly indicate that patient conversion rates in aesthetic clinics in India, especially to high-end cosmetic procedures (both surgical and non-surgical), are as low as 2 – 4% as compared to the western countries. Though it’s a multi-factorial phenomenon, we could zero down on one most prudent factor i.e., the consultation process. Each and every staff member of your clinic play a silent but pivotal role in patient communication. It is extremely important that there is a standardised, methodical, and convenient approach if you want to gain the trust and confidence of your patients in the limited time you get with them. As the medical director or clinic’s founder it’s virtually impossible for you to interact with each and every patient. But how do you ensure that your counsellors or clinic consultants talk to each and every patient with the same confidence and conviction, if not more, with which you are able to convert a patient. For instance, how do you unearth your patients’ needs? We know you don’t want to sound pushy or sales desperate, but yet subtly want to know the real motivators of your patient. Well, Cliniceo has the answer to it and we have specially designed this section with your consultant’s convenience in mind and yet empower you with immense control on your clinics’ communication with the patient.
It gets really cumbersome to subscribe to various applications and software for routine management chores and operations of an aesthetic clinic. And one of them is staff attendance management. Cliniceo offers you a very simple yet fool proof module which just requires a fingerprint of your staff at the time of reporting in and while reporting out, without installing any hardware or device at your clinic.
Your most precious asset; Patient Data is handled in the most safe and secured way. We follow the global best practices and use a globally renowned private cloud where your data gets stored. Even the high-level company officials and upper management have a very limited access to each individual clinic’s data. We practice the highest possible encryption standards and make it nearly impossible for any potential breach. And in case of rarest possible breach the data is encrypted in such a manner that it cannot be decrypted into any meaningful visuals or reports.
We understand the netty-gritties involved in scheduling appointments especially in aesthetics clinics in India. At Cliniceo, we have tried to be as pragmatic as possible; like the patients have to confirm their appointments one day prior. They can easily do it through our WhatsApp API integration and the appointment scheduler remains updated all the time saving a lot of time as well as avoiding duplications. A ‘no show’ is quite common in the Indian context, and we provide you the best possible patient friendly tool get your ‘no shows’ back into the funnel.