Growing demand and rapid growth
Medical aesthetics is a fast-growing domain in healthcare around the globe. One of the recent and very prominent market researches shows that the global aesthetics Injectables’ market alone could grow by 12 to 14 per cent a year over the next five years. India too is following the suit and has started to show very promising trends. The growing self-love and desire to look confident, bold, and inspiring earmarks the expanding needs of young India in medical aesthetics. In the post-Covid new normal, a significant population of young work-from-home professionals with considerable disposable incomes and willing to spend more and more on themselves have emerged in tier 2 and tier 3 cities as well. It has also contributed to the growing demand for world-class aesthetic procedures across the country. The industry too has responded positively by providing quality treatments throughout the nation. It is evident in the aesthetic clinics and chains, wellness and beauty studios who are specialising in cosmetic micro-treatments making inroads across the country.
Tailored solutions for driving patient experience
In the recent years, major players like Allergan Aesthetics – An Abbvie Company, Alma Lasers, BTL, Galderma, etc. have been focusing on developing products and devices to meet the patients’ needs and expanding their offerings. However, the need to understand a typical aesthetic patients’ journey and to provide tailor-made solutions is often underestimated. It has been very prominently observed that most of the times, patients don’t receive potentially beneficial information on their treatment possibilities and favourable outcomes. Otherwise, it is too frequently shared, or outreach is ill-timed, and many times messages are not relevant to the target audience. Consultants and counsellors at aesthetic clinics as well as chains often target and consult patients relying on their broad subjective understanding of the patients’ needs and motivations. In most of the cases, it is done without any scientific tool or proven methodology like patient interest questionnaire, follow-up and feedback process, or analysis of the previous treatments and their past experiences.
Unlocking the opportunities with AI and Big Data
The current complex and intricate pathways to treatment conversions can be simplified with a blend of Artificial Intelligence (AI) technology, patient-level big data and cutting-edge analytics. Digitalisation of each step in an aesthetics patients’ journey can do wonders in unearthing leverageable patterns and conversations that would otherwise go unnoticed. This will not only empower aesthetic clinics and chain managers to have focused and targeted patient consultations but can also be pivotal in setting-up the patients’ expectations realistically.
The need of the hour
Thus, there is a greater but unmet need of a single platform for data aggregation and integration which can really streamline patient’s journey at each touch point that will not only enhance clinic’s efficiency but enhance the patient experience multi-fold. The clinics as well as patients deserve much better in this highly sensitive, aspiration-driven and the most beautiful segment of healthcare.
Cliniceo™ – Your Aesthetic Business Lens
One such innovation is Cliniceo™ by Korneum Softech Private Limited, a Bangalore based start-up by few industry experts from companies like Allergan Aesthetics and IT veterans. Cliniceo™ is the first-of-its-kind, cloud-based solution specifically designed and developed in India for managing the complex patient journeys in aesthetics. It empowers the clinic owners, co-founders, and managers to leverage upon their in-clinic patient data, optimise patient experience, increase work efficiency, have tighter controls on their revenues, focus on their core of delivering the best clinical outcomes and drive patients’ satisfaction in this highly competitive as well as increasingly challenging business environment.
