Medical aesthetics – the magical blend of science and technology
Unlike many other branches of healthcare, medical aesthetics is all about enhancing peoples’ confidence, making them look bold and beautiful as well as helping them achieve their aspirations in life. In this golden era of globalization, several MNCs in the aesthetic industry are making sizable investments in R&D to arrive at that magical blend of science and technology to offer unimaginable yet safe* treatment options to discerning customers. These include possibilities like non-surgical fat reduction, strengthening and toning of muscles with electromagnetic waves, wrinkle reducing formulations like BOTOX®, facial feature enhancement injectables like dermal fillers, various skin whitening and depigmenting agents, and Vaser™ liposuction, among others. These advancements have fuelled the penetration as well as expansion of aesthetic chains and clinics at a remarkable speed to almost every nook and corner of the world and have facilitated effective engagement of the target audience.
Aesthetics clinics are modern marvels
No one can deny the fact that the target audience in this segment represent a staringly different mindset. When they approach the clinics, they don’t want to get treated for any disease nor do they want to be treated like patients. In fact, they want to feel special and pampered. That’s why most of the clinics across the globe have categorically worked on ensuring a sophisticated as well as luxurious look and feel with marvel of an infrastructure. In fact, some of them will mesmerize you with their amazing concoction of art and science presented by their well-groomed, soft spoken and professionally trained clinic staff, counsellors, and therapists. Also, they maintain high standards of ethics and transparency with a great customer centric approach. Their belief in delivering what they promise sets them apart.
Bridging the gap in aesthetic industry
However, it’s been constantly observed across these clinics that there is a bridgeable gap in when, how and what needs to be communicated to which patient. Information bombarding or shooting in the dark approach may not work especially when there is less need and more aspirations. People are unique and it is important to subtly understand what the real motivators are, unearth their aspirations, iron out their doubts and make them visualise the treatment outcomes without setting unrealistic expectations. That is where tailor-made digital tools like Cliniceo™ comes into the picture. Cliniceo™ is a first-of-its-kind clinic management solution designed and developed in India that can really infotain the customers, understand their requirements, entice them with treatment possibilities, share credible and quick information through WahtsApp, etc. as well as create customised treatment plans based on their own needs and motivation and not as per clinic managers/counsellors’ subjective understanding or experience.
Have a look at the illustration below.
Now, who doesn’t like to be complemented in life? Each one of us has been blessed by our mother nature with one or the other unique feature or bodily characteristic. And that’s exactly the reason why one would like to pay a visit and understand from the experts how he/she can be the best version of himself/herself. But if there’s an exciting way to understand these hidden motives the chances of a quality consult may jack up multi-fold.
Select a facial feature/s or aspect of your body for which you receive the maximum compliments
